Have you ever been approached by someone wanting to sell you perfume or cell phone covers or other stuff you don’t want whilst walking through a shopping mall or market?
You would suddenly play with your phone to try and avoid this situation!
That is a classic example of someone trying to sell TO you, creating that awkward feeling; which is the main reason why we don’t like selling to clients and why we don’t like being sold to.
I made the same mistake.
As a youngster I started selling math courses to parents wanting to help their kids through school.
I often had to borrow money to put fuel in my car in order to go see the parents in the evenings in the hope of making a sale and earning a commission which I would then use to pay for my studies.
After every appointment the “POTENTIAL CUSTOMERS” would thank me for visiting them and tell me that they would think about it.
Now, them thinking about it did not put any money in my account and I started feeling like a professional visitor.
Every time I came back to the office for the sales meeting Wesley, the "top performing sales guy" would get heaps of praise and big commissions while I went home trying to figure out how I would repay the debt for the fuel money I borrowed…
At some point, close to giving up, the manager noted that my results were pathetic but my work ethic was great… and so I got sent on a Sales Workshop to improve my skills.
The Workshop was long and lots was said, but in my mind only one thing stuck.
I need to get people to buy from me rather than me trying to sell to them!!!
Once I understood how to do that I moved from the office joke... onto the
GLOBAL Top 10 sales people list within a month!!!
It was unbelievable since it was the same person performing the same task with a
completely different result!!!
There is a lot that can be said about sales and strategies etc but once you get the essence of how to do it the rest becomes a joy. This is the focus of all of our Edge Online Power Workshops which are designed to switch on the lights of people needing to deal with people.
Imagine what difference it will make to your company if
10% more “POTENTIAL CUSTOMERS” ended up buying from you.
Imagine if on average all your customers
spent 10% more in your business.
Imagine if you could increase the frequency with which your
customers buy from you by 10%.
Calculate that all together, 10x10x10, and you have a completely new business!!!
That’s the difference that staff with the right training can make to your company...
In 2019 the South African economy grew by 1.8%.
We grew by 49.4%!!!
We practice what we preach.